Malaysia KFC's new branding strategy — more Islamic image, emphasises Johor government ownership
Kentucky Fried Chicken, better known as KFC, has reduced its operations in Malaysia, shuttering more than 100 restaurants temporarily after months of a persistent pro-Palestine boycott of US-linked businesses triggered by the ongoing war in Gaza. A KFC outlet in Jalan Ipoh in Kuala Lumpur has a notice to say “temporarily closed”, affixed on the door. STRAITS TIMES PICTURE BY ZUNAIRA SAIEED Referring to Chinese-language daily Nanyang Siang Pau , news agency and portal The Straits Times reported, QSR Brands, which owns and operates the KFC fast-food franchise in Malaysia, is suspending operations of 108 outlets nationwide, based on information from Google Maps. Empty boxes and a deserted shop lot are all of what remains of a formerly thriving KFC outlet in Jalan Sultan, Kuala Lumpur. STRAITS TIMES PICTURE BY ZUNAIRA SAIEED The maps show which KFC stores have had their status updated to show “temporarily closed”. A source at QSR, who declined to be named, said the company sees the